In any case, the “No Results” page essentially leaves users at a dead end, as it only provides a few promoted products to consider.
On Nike, there are likely products that could have been returned for a feature search, “casual nike”. Sometimes the site doesn’t have what the user is looking for, or the user’s query is so cryptic that not even the best search engine will be able to yield relevant results for it. UX: Why ‘No Results’ Pages Are Often a Dead End for UsersĪt some point, even the best search engines will be unable to produce results for a given user query.
6 elements for “No Results” pages observed to help users get back on track with product finding. Why “Search Tips” in practice aren’t enough for users. Why “No Results” pages, for users, often are a dead end and a direct cause of site abandonments. In this article, we’ll discuss the test findings from our E-Commerce Search usability study related to “No Results” pages. However, our UX benchmarking also shows that 45% of e-commerce sites fail to provide enough of these 6 essential elements to help users recover from a search query that yields no results - which will often be a direct cause of site abandonments. Our testing reveals 6 essential elements that can prevent the “No Results” page from being a dead end and instead guide users towards better product-finding paths - keeping your users on your site. Reaching a “No Results” page isn’t necessarily a serious issue, except when the “No Results” page offers few or no paths for users to get back on track - making it a UX dead end. During our large-scale Search usability testing, many users at some point encountered a “No Results” page as they searched for products.
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